Both e-mail and social media are important pieces in your overall marketing strategy to help attract and retain customers. Yet a lot of marketers do it wrong by creating ineffective messaging. Or by sending too often… or even too little. Anyone can post “What’s for dinner?” on Facebook, but we create conversations that add value.
Being a part of the conversation
We love e-mail. It’s ubiquitous and when done properly, it gets results.
Social media goes arm-and-arm with e-mail. Ritter Knight treats social media like any other medium: content is king. And it’s also about crafting a conversation and, like e-mail, even handling customer questions and complaints.
You also need to figure out what’s the goal of your social media and e-mail strategy: is it more likes, shares, comments, sales, etc. And how do we measure success?
At Ritter Knight, we believe in the power of social media and work to develop programs that will be both cost-effective and impactful.
How do we get results?
It’s simple really:
- Develop a strategy
- Build up a list
- Craft messaging & images
- Send/post and track the results.
But in that implicit simplicity, any number of things can go wrong.
- Are you segmenting your e-mail lists?
- Are we sending and posting at the right time of day?
- Are we interpreting the results from all these campaigns correctly?
- Who’s bought or engaged based on these campaigns?
Hyper-targeting with social media
Social media is a powerful tool to establish your presence, build traffic and create awareness. Social media gives you a rare opportunity to speak directly to your customers and engage them in a personal way that no other media can deliver.
For example, Facebook allows us to craft an ad and hyper-target by geographic area, demographics, psychographics, and more so it engages only the audience that is most likely to respond to your message.
And the best thing: there’s analytics to back-up every click. Try that with a yellow page or newspaper advertisement.
How can we help you?
Let’s show you what you’re doing right with your e-mail and social media campaigns so you can turn that up to 11, but also point out what’s not so hot so you can mute those campaigns that aren’t working.
In addition to strategy, we can also take care of the “dirty work” of handling customer kudos and complaints as well as managing your posts, pins, tweets, shares, hashtags, and status updates so you can focus on what you do best: running your business.
Can we help you with social media & e-mail?
Just tell us how we can get ahold of you and let's talk!