Insights

How Manufacturers Can Use Digital Marketing to Attract Employees

With so much competition to hire the best talent, how will your business triumph?
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Ritter Knight Turns 5; Commits to doubling the size of 10,000 small businesses by 2020

Ritter Knight Creative announced today that they have joined forces with Austin, TX based company DigitalMarketer and committed to doubling the size of 10,000 small businesses by 2020 as a DigitalMarketer Certified Partner.
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What's Your (Email) Frequency, Kenneth? 5 Email Tactics & Best Practices

Email rules the marketing kingdom with a 4400% ROI and $44 for every $1 spent. But are you using it effectively?
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What do Mullets, Macarenas and MySpace have to do with your website?

What fads does your website still have on it? And when should you consider a redesign? Ritter Knight answers these questions and more.
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How to get users to take action: the Call to Action (CTA)

Are your users doing the thing you want them to do on your website? If not, you may have a "call to action" problem.
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What's the ROI of your mother?

What's the value of marketing? How do we show the value of what we're doing? These are common questions we get from clients.
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Should web designers care about SEO?

SEO or search engine optimization is really a loaded term that really means "how can we drive more leads or sales through search engines?" It certainly revolves around constant marketing but it definitely matters during the website design phase.
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Do you have a marketing or a sales problem?

Business development executives often blame the marketing team for sending poor quality leads. The marketing team points back to sales for not being able to close the deal. Is there a line in the sand?
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The most overused word on your website... and what to replace it with!

We've helped many clients improve and rewrite their website copy. It's easy to remove fluff words and phrases such as very, just, really, and simply put. And the especially trite and cliche including amazing, absolutely, and literally. But the one that almost uniformly that gets overlooked is a little more innocent...
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Now that's a total pro move...

In this industry, it can be hard to tell the fly-by-night amateurs from the professionals. These days, it's easy to setup a relatively professional-looking website and call yourself a freelance designer or digital marketer but there's more to it than that.
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I got a bad review! Now what?

Bad reviews are inevitable. And dealing with them can be a huge pain and oftentimes demoralizing for a small business owner. Over time, while performing social media and reputation management​ for our clients, we've come up with a few guidelines on responding online reviews.
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5 Elements of an Effective Landing Page

Having problems converting users on your landing pages? Here's, five easy to implement, best practices for helping increase more conversions and sign-ups.
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What goes into an award-winning website?

Awards are great. It's always nice to be recognized amongst your "peers". But it's also important to remember what that recognition actually means. And more importantly, who's actually giving out the award.
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The 5-second Rule

When a user first arrives on your home page, she should be able to figure out what your website is all about in roughly 5 seconds, give or take. And that clock starts counting as soon as your page starts loading.
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WordPress' Dirty Little Secret

Out of the box, WordPress is a simple, easy-to-use piece of software that was originally intended for blogging. However, When you get past that simplicity, most websites are not just simple diary-style blogs.
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Why isn't your blog hosted on your website?

Marketing with content is on the top of everyone's to-do lists. But not everyone does it effectively. If the purpose of your blog is to gain traffic and increase domain authority, it should be imperative that the blog your company has is hosted on the same domain as your website.
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What content do you need to manage?

This simple question can jump start a million different answers. Everything we do revolves around content. Yet many web designers are still treating content as if it's your problem. Here's why taking a content-first approach is at the base of our website strategy.
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Your website doesn't have to be WordPress!

WordPress powers almost 25% of the web and out those sites running a content management system, it's closer to 50%. It seems like every freelance graphic designer, agency, and retiree-turned-web-designer is recommending the software as the best way to build your website. But it is really?
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You're doing mobile wrong

Crafting an effective website is tricky. Mobile is deceptively trickier. So why is that? It would seem simple since the screen is smaller. Yet, web designers and companies still stuck in the "desktop first" way are still putting 90% of their effort into crafting a beautiful, large screen website. Then when it comes to mobile, it's simply an afterthought—or something to check off as a necessary feature—like a contact form or the dreaded hero carousel.
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What is Responsive Web Design?

With more and more capable devices being able to access your website, offering users the best way to show content on their device isn't as simple as it once was. The latest trend is responsive web design is a group of technologies that allow a website to tweak various elements of its design based on the size of the device or the size of your users' browser window.
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Everything on a webpage has a purpose

Sounds blatantly obvious doesn't it? Yet, we see this over and over again on websites with no solid strategy or from designers coming from the print world with little web background. Or even designers throwing in a trendy gizmo for sake of it.
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Does your company have tunnel vision?

When you're so entrenched in internal politics, the day-to-day running your business, and "the way it's been done before", it's hard to challenge the status quo and literally see your business the way your customers, suppliers, or clients see it.
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