Insights

5 Elements of an Effective Landing Page

Having problems converting users on your landing pages? Here's, five easy to implement, best practices for helping increase more conversions and sign-ups.
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What goes into an award-winning website?

Awards are great. It's always nice to be recognized amongst your "peers". But it's also important to remember what that recognition actually means. And more importantly, who's actually giving out the award.
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The 5-second Rule

When a user first arrives on your home page, she should be able to figure out what your website is all about in roughly 5 seconds, give or take. And that clock starts counting as soon as your page starts loading.
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WordPress' Dirty Little Secret

Out of the box, WordPress is a simple, easy-to-use piece of software that was originally intended for blogging. However, When you get past that simplicity, most websites are not just simple diary-style blogs.
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Why isn't your blog hosted on your website?

Marketing with content is on the top of everyone's to-do lists. But not everyone does it effectively. If the purpose of your blog is to gain traffic and increase domain authority, it should be imperative that the blog your company has is hosted on the same domain as your website.
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What content do you need to manage?

This simple question can jump start a million different answers. Everything we do revolves around content. Yet many web designers are still treating content as if it's your problem. Here's why taking a content-first approach is at the base of our website strategy.
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Your website doesn't have to be WordPress!

WordPress powers almost 25% of the web and out those sites running a content management system, it's closer to 50%. It seems like every freelance graphic designer, agency, and retiree-turned-web-designer is recommending the software as the best way to build your website. But it is really?
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You're doing mobile wrong

Crafting an effective website is tricky. Mobile is deceptively trickier. So why is that? It would seem simple since the screen is smaller. Yet, web designers and companies still stuck in the "desktop first" way are still putting 90% of their effort into crafting a beautiful, large screen website. Then when it comes to mobile, it's simply an afterthought—or something to check off as a necessary feature—like a contact form or the dreaded hero carousel.
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What is Responsive Web Design?

With more and more capable devices being able to access your website, offering users the best way to show content on their device isn't as simple as it once was. The latest trend is responsive web design is a group of technologies that allow a website to tweak various elements of its design based on the size of the device or the size of your users' browser window.
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Everything on a webpage has a purpose

Sounds blatantly obvious doesn't it? Yet, we this over and over again on websites with no solid strategy or from designers coming from the print world with little web background. Or even designers throwing in a trendy gizmo for sake of it.
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Does your company have tunnel vision?

When you're so entrenched in internal politics, the day-to-day running your business, and "the way it's been done before", it's hard to challenge the status quo and literally see your business the way your customers, suppliers, or clients see it.
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