You know what the dirty little secret of a website is? We’ll give you a hint: it’s not all about the design of your site, it’s what’s on it. And more importantly: how will you drive people to it and convert them into customers?
What is content strategy?
Simply put, content strategy is your path to success. It’s your plan of action. It’s your blueprint.
Having a great visual design is crucial to your success but you can’t have good design without good content. Users are very goal-oriented on the web and will rarely sit back and gawk at how pretty your photos are if they can’t find what they’re looking for or your site doesn’t answer their questions.
Brains and Beauty
Of course, we’ll make it look fantastic and function exceptionally well, but it needs to be designed for your users.
If you’re still treating your website like a printed piece where you build it once and then you move onto the next job, it’s time to think differently about digital marketing.
These days, your website needs constant updates, tweaks, and nurturing to stay relevant—even if just once per month—and it can be your greatest ally in recruiting and retaining past and future customers & clients.
It’s that important you get this part of it right sooner than later.
Content marketing to the rescue
Whew! Now that we got the tough love out of the way, helping you craft the best site on the planet is only just the first step.
Your website is not like The Field of Dreams where you build it and your customers will beat a path to your door. You need to create the path they use to get there, too.
Whether it’s social media, an organic or paid SEO content marketing campaign, good old fashioned marketing, or all of the above, we can help you do all that.
Increasingly, crafting valuable content that visitors find useful is more important than ever before. And when visitors find that content useful, they share with friends or colleagues. And then they buy from you when the time comes.
This is what marketing with content is all about.
And once they’re on your site, you’ll have the best chance for them to take action—like signing-up for your weekly newsletter, contacting you, booking your service, or buying your products—because we’ve done all that work and laid the groundwork up front.
Your own marketing department
Ritter Knight builds all our websites with a content management system (CMS) so you can be in charge and make your own changes and updates even after we’re done building it.
But sometimes, that doesn’t quite cut it. And hiring a full-time graphic and website designer is out of the question. So what’s the solution?
If you need frequent campaigns created or even just something once a quarter or less, put our creative content strategy and graphic design skills to the test!
We can help you with:
- Graphic Design
- E-mail campaigns
- Website Updates
- Copywriting / Blog Posts / Articles
- Print to Web Conversion
- Photography / Video
- Social Media
According to Einstein there are no accidents. When you have a solid marketing & communications strategy, everything falls into place.
But it needs to be planned—leave nothing to chance.
Can we help you with marketing & content strategy?
Let the experts at Ritter Knight craft beautiful website content and successful strategies that get results.